President’s Message: “People and Partnerships – PR the Wright Way!”

An update from CPRS Ottawa-Gatineau President Joan Wright on what we’ve been up to, and what’s coming up

“People and Partnerships – PR the Wright Way!” is my motto—which serendipitously, dovetails nicely with our goals this year for CPRS Ottawa-Gatineau.

When I assumed the role of CPRS Ottawa-Gatineau president back in June, I laid out my vision for what I wanted to accomplish this year. My objectives are twofold. Working with a team of bright, like-minded board directors, we want to first, ‘elevate PR’ by capitalizing on the strategic opportunities outlined in the white paper The Elevations of Public Relations. The future-thinking paper was authored by CPRS College of Fellows veteran, Dan Tisch, APR. During his keynote presentation at our season opener, Dan outlined seven trends that are shaping PR today and will in the future. In particular, he said, the future of PR will not just be about content; it will be about building relationships.

Which brings me to my second objective for CPRS Ottawa-Gatineau this year, we want to build win-win relationships and connect the PR community, because as Dan so aptly puts it, “professionals aspire to be connected – locally and globally – to their peers, and to those who can help them grow as people and professionals.”

So it’s no surprise that our chapter is delighted to be collaborating with Guy Laflamme, executive director of the city’s Ottawa 2017 campaign—a celebration of the 150th anniversary of Canadian Confederation. The dynamic campaign was led by master relationship builders “tasked with creating 12 full months of big, bold, immersive and moving experiences that will complement national celebrations and annual events and festivals.” In addition, the team was responsible for facilitating the creation of Ottawa legacy projects celebrating Canada 150. So how did they do it? And ultimately, as we near the end of the campaign, how did they do? On November 28, 2017, Guy will share the “17 lessons learned” by his team. If you’re a PR pro or communications student, you should register now to hear Guy’s account at Behind the PR Scenes!

Back in October, we also collaborated with our colleagues at the Conference Board of Canada (CBoC). Our chapter was proud to be a marketing partner at the CBoC’s symposium, Public Sector Social Media 2017. Moderator Dr. Satyamoorthy Kabilan, Director, National Security and Strategic Foresight at the CBoC, led the two-day conference like a boss! I attended on behalf of the chapter and spent two days learning, live tweeting and networking with familiar CPRS partners and PR pros leading some great social media initiatives across Canada. You can still find social media tips from the sessions by following the conference hashtag, #CboCSocial.

Our next CPRS Ottawa-Gatineau event is our Holiday Party on December 11, 2017 at the Metropolitan Brasserie Restaurant. And in the spirit of our goal to connect the PR community, we’re collaborating with the Women in Communications and Technology (WCT) NCR and the International Association of Business Communicators (IABC), Ottawa to throw a bash worthy of a networker’s wish list to Santa! Stay tuned for more info.

In the meantime, spread the word that CPRS Ottawa-Gatineau is keen to collaborate with like-minded communications folks in our determination to elevate PR and connect the PR community this year. Got a great PR idea? Let’s do coffee and talk PR.

Joan Wright
CPRS Ottawa-Gatineau

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