Events

CPRS OttawaGatineau delivers engaging and information events for the local public relations community. Events are typically held in the evening and range in format to include guest speakers, round table discussions and workshops. All of our events provide opportunities to network with and learn from local experts.

Join us for the Annual General Meeting & Keynote Address

#CPRSPROUD ANNUAL GENERAL MEETING

CPRS Ottawa-Gatineau is pleased to host our Annual General Meeting and a special keynote address on the same evening at the Rideau Club.

CPRS members, come celebrate this year’s wins, elect new board members for the 2018-2019 season and stay for the keynote address. As a thank you for your participation with our chapter, those attending the AGM will be given a 50% discount off their ticket for the keynote address.

EVENT DETAILS

Time: 5:00 – 6:00 PM EDT
Option #1: Attendance to the AGM only is free for CPRS Ottawa-Gatineau members
Option #2: CPRS Ottawa-Gatineau member ticket, if attending both the AGM and the keynote: $10

 

KEYNOTE ADDRESS

PR in the C-suite: Harnessing the disruptive power of social media for leadership communication by Bob Pickard, Principal, Signal Leadership Communication. 

If the cautionary Trump case study teaches us anything, it is the disruptive power of social media for leadership communication.

Communication technology has always been used for good and for ill, but when it is applied by leaders who understand public relations — or propaganda, its ‘evil twin’ — social media is now probably the most formidable force both for ethical persuasion and mass manipulation.

Especially when something goes wrong for an organization in the public domain, all eyes go online looking for the leader. But often CEOs are absent from social media and among those who are online, there are many who don’t know how to communicate with the public.

What we are seeing today is one PR disaster after another playing out on social media, with the character and capability of CEO communication proving decisive in deciding whether reputations are ruined or brands are built at these spectacular moments of truth.

Success in the c-suite has always been the holiest of grails for the public relations industry, but Bob Pickard of Signal Leadership Communication Inc. — one of Canada’s best known corporate communicators with a 20 year record building PR businesses overseas — believes that our industry is not yet realizing its potential when it comes to the public communication of top executives on social media.

Bob, who has counselled and coached hundreds of senior leaders around the world, will explain the challenges of access and attitude for CEO communication and share the latest ideas and insights about what he will argue is increasingly one of the most important segments of the public relations consulting business.

EVENT DETAILS

Time: 6:30 – 7:30 PM EDT

Option #2
: CPRS Ottawa-Gatineau member cost, if attending both the AGM and the keynote: $10
Option #3: CPRS Ottawa-Gatineau member cost, if attending the keynote only: $20
Option #4: Non-member ticket: $30
Option #5: Bring your CEO – two non-member tickets: $50
Option #6: Non-member student ticket: $25

Agenda

4:30–5:00 p.m. Registration, cash bar, hors d’oeuvres and networking – AGM

5:00–6:00 p.m. #CPRSProud AGM (CPRS members only)

6:00–6:30 p.m. Registration, cash bar, hors d’oeuvres and networking – keynote address

6:30–7:30 p.m. Keynote address, PR in the C-suite: Harnessing the disruptive power of social media for leadership communication – Bob Pickard

7:30–8:00 p.m. Closing remarks and networking