One of the toughest aspects of any public relations job is educating the people around you that good strategy and tactics are based on tested communications principles rather than gut intuition.

Seeking Accreditation in Public Relations (APR) demonstrates your commitment to the profession. Being recognized as an APR can help you to further your career and distinguish yourself as a professional with experience and competence in the field of public relations.

Eligibility

To be eligible to apply to the APR program, you must:

• be employed in a public relations position for at least five years
• be a member in good standing with CPRS

Accreditation process

The accreditation process is designed to measure professional knowledge and competence, and to probe a candidate’s applied use of public relations theories, practices and techniques. Successful candidates demonstrate a thorough knowledge of professional issues and the principles of ethical public relations practice.

Accreditation requires the successful completion of:

• an application form with three professional references
• a work example that demonstrates the candidate’s lead position on a particular initiative, from research to evaluation
• a written examination that tests the candidates strategic-level thinking
• an oral examination designed as a panel discussion

Find out more

“If you’re thinking about the accreditation process and wondering about the steps, the commitment and the support available to you, I would be pleased to connect with you either by phone or in person to answer your questions.”

Danielle Côté, APR
Accreditation Director
T: 613.799.9057