How can accreditation advance your career?

One of the toughest aspects of any PR job is convincing the people around you that what you know is based on tested communications principles rather than gut intuition. Accreditation in Public Relations (APR) is your ticket to professional respect and credibility. Plus, more employers are seeking out APRs when recruiting and promoting personnel into senior practice roles.

What’s the process?

To be eligible to apply to the APR program, candidates must have been employed in public relations for at least five years and be members in good standing with CPRS, i.e. subscribing to its code of professional standards. All APR candidates undergo a three-part examination that consists of a work example, a written examination and an oral examination.

In addition to measuring professional knowledge and competence, the APR examination process probes candidates’ applied use of public relations theories, practices and techniques, including a thorough exploration of professional issues and the principles of ethical public relations practice.

Thinking about applying to the APR program? For information and resources to get you started, visit